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9/20/2019 0 Comments

Business Performance Measurement: Why measure more than financials?

The starting point for most social enterprises in measurement is to set up a bookkeeping system to track money in and money out.  While financial bookkeeping and accounting are fundamental to running a business, it may also be useful to track other aspects of business performance early on to be able to make good operational and planning decisions. So if you're increasing profits, it can be useful to understand: What led to that? How you can do more of that? What decisions led to the improvement: targeted sales, marketing campaign, staff hire, new equipment investment (among other things)? Having a picture of the critical factors driving success, can help inform wise future investment decisions.Just looking at profit won't reveal this. 



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    Bryn Sadownik. Program Manager, Evaluation and Community Impact, Vancity Community Foundation

    Bryn works with community organizations to strategically plan, manage and communicate the value of their work, and in particular the measurement of social & environmental impact.

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